Lloyd Polmateer

Managing Partner

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Charleston, SC
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Lloyd Polmateer is the owner and CEO of First Financial Group (FFG) a complete financial services firm. Headquartered in Bethesda, Maryland, the firm employs over 135 financial representatives and 2,000 licensed brokers. With offices throughout Maryland, Virginia, Pennsylvania and Delaware, FFG is one of the largest independently owned businesses of its kind in the Mid-Atlantic region .For over 20 years Lloyd has concentrated his practice in the areas of business, estate, and charitable planning. As a business owner, he understands the unique set of challenges and opportunities presented to local entrepreneurs and business owners, which is the foundation of FFG’s Business Strategies Group.


Lloyd also serves as Managing Partner for Benecurv, a full service boutique health benefits company specializing in bringing value to owners of mid-to-large sized business and their employees.

Having served in the United States Air Force, Presidential Detail from 1988 to 1992, Lloyd has always felt a deep connection with the veteran community, supporting organizations like the Yellow Ribbon Fund, U.S. VETS, Elite Meet and Operation Second Chance. In April 2019 he launched VETSTEPS, a Department of Labor and Veterans Administration approved Apprenticeship to help military members transition to civilian life in a career in Financial Services. This groundbreakin gprogram qualifies for Post 9/11 GI Bill VA Education Benefits, so VETSTEPS Apprentices can receive their earned VA benefits while learning how to become a licensed Financial Professional. Lloyd is a member of Advanced Association of Life Underwriters (AALU), National Association ofInsurance and Financial Advisors (NAIFA), and General Agents and Managers Association (GAMA)and he serves on the John’s Hopkins Cardiovascular Advisory Board. He has been a guest lecturer and presenter at Deloitte and Touche, Reznic Group, and several other accounting and law firms on the subjects of business, estate and charitable strategies for business owners.

Lloyd Polmateer graduated from Western Michigan University in 1987 and since his tour in the military, he has enjoyed helping people live great financial lives. He is married to a beautiful native Washingtonian named Colleen and they reside in Chevy Chase, Maryland with their three daughter sand Ginger the Golden Doodle. Any given weekend, Lloyd can be found on volleyball courts ,basketball courts and at swim meets, cheering his girls on to victory!